Our collagen comes from certified organic farms that go beyond just being chemical-free. These farms are dedicated to preserving soil health, preventing deforestation, and creating a cleaner, greener future for generations to come. Animals here roam freely on open pastures, living with dignity under grass-fed, pasture-raised conditions. Their wellbeing is never compromised.

What’s more, we take purity seriously. Our collagen production process is free from industrial solvents, toxic chemicals and other nasties common in conventional processing. We’re setting a higher standard—because pets deserve nothing but the purest care.

We believe that every action counts in the pursuit of a healthier planet. Through our partnership with Greenfleet, we’re actively offsetting CO2 emissions, contributing to reforestation projects that restore vital ecosystems and regenerate our landscapes for future generations. So far, we've offset over 10 tonnes of CO2—equivalent to the amount of carbon absorbed by 250 mature trees over their lifetime. 

We're also actively working with TerraCycle to ensure that all our factory PPE waste—from gloves to hair nets—gets recycled responsibly, keeping it out of landfill and giving it a second life. We are fully committed to sustainability, which is why we use recyclable packaging materials for all of our products. We prioritise the integration of recycled elements throughout our operations, ensuring we reduce our environmental impact at every stage of the process. Every step we take—from packaging to production—is a conscious choice.